Privacy policy

Privacy Policy

Last updated: September 8, 2026

House of Foils operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). House of Foils is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Our Commitment Regarding Mobile and Text Message Data

We do not sell, rent, or share your mobile phone number, mobile opt-in information, or SMS/text messaging consent data with any third party for advertising or marketing purposes.

Mobile opt-in and consent data is used solely to deliver the messages you have asked to receive from House of Foils, and is disclosed only to the service providers that operate our messaging program on our behalf (our messaging platform and mobile carriers) strictly for the purpose of transmitting those messages. These providers are contractually prohibited from using your information for their own purposes, including advertising, and from selling or sharing it. Your mobile number and SMS consent data are never included in any advertising audience, custom audience, or similar list provided to any advertising platform.

This commitment applies notwithstanding any other provision of this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Mobile messaging information including your mobile phone number, your consent to receive text messages and the date, time and method of that consent, and your message and delivery history.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Promotions. We use your personal information for our own marketing and promotional purposes, such as to send marketing and promotional communications by email, text message or postal mail that you have requested or consented to receive, and to tailor your experience on the Services. We do not provide your mobile number or SMS consent data to any third party for that party's own marketing or advertising purposes.
Website Advertising and Measurement. We use website analytics and advertising technologies on our website to understand how visitors use the Services and to measure and deliver advertising for House of Foils on third-party platforms, including based on items you previously have purchased or added to your cart and other activity on the Services. See the section below, Website Analytics and Advertising Technologies, for details and for how to opt out. This does not involve your mobile number or SMS consent data.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Text Message and Mobile Messaging Program (SMS, MMS, and RCS)

If you opt in to receive text messages from House of Foils, the following applies:

Consent. By providing your mobile number and opting in, you consent to receive recurring automated marketing and transactional text messages from House of Foils at that number, including messages sent using an automatic telephone dialing system. Consent is not a condition of any purchase.
What we collect. Your mobile phone number, the date, time, and method of your opt-in, your message and delivery history, and your interactions with links we send you.
How we use it. Solely to send you the messages you signed up for, to provide customer support, to measure the performance of our own messaging program, and to comply with legal and carrier requirements.
Who we disclose it to. Only to service providers that operate the messaging program on our behalf (our messaging platform and mobile carriers), strictly to transmit and deliver those messages. Mobile carriers are not liable for delayed or undelivered messages.
What we never do. We do not sell, rent, or share your mobile number, opt-in information, or SMS consent data with third parties for advertising or marketing purposes, and we do not include them in any advertising audience or list provided to any advertising platform.
Message frequency and cost. Message frequency varies. Message and data rates may apply.
How to stop. Reply STOP to any message to opt out at any time. Reply HELP for help, or contact us using the details below.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, email and SMS delivery, fulfillment and shipping). These providers are permitted to process your personal information only to perform services for us, and are contractually prohibited from using it for their own purposes or from selling or sharing it.
With the analytics and advertising platforms identified in the Website Analytics and Advertising Technologies section below, in connection with our own advertising and measurement of website activity, and subject to the opt-out choices described in that section. Depending on where you reside, you may have a right to direct us not to share information about you for the purpose of showing you targeted advertisements based on your online activity. You can exercise that right using the "Do Not Sell or Share My Personal Information" link on our website, by enabling Global Privacy Control in your browser, or by contacting us.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell or rent your personal information for money. We do not disclose your mobile phone number, mobile opt-in information, or SMS consent data to any third party for advertising or marketing purposes under any circumstances.

Website Analytics and Advertising Technologies

Separately from our messaging program, we use analytics and advertising technologies on our website. These currently include Google Analytics and the Meta (Facebook and Instagram) advertising pixel. These technologies may collect information about your device and your activity on our website, such as pages viewed and products added to your cart, and may associate that activity with your account on those platforms in order to measure our advertising and to show you advertisements for House of Foils.

Depending on where you live, this activity may be considered "sharing" of personal information for "targeted advertising" or "cross-context behavioral advertising" under applicable privacy laws. We disclose this openly so that you can make an informed choice.

You can opt out of this activity at any time:

Use the "Do Not Sell or Share My Personal Information" link on our website.
Enable the Global Privacy Control (GPC) signal in your browser. If you visit our website with GPC enabled, we will treat this as a request to opt out of the sharing of information for the device and browser you are using.
Decline non-essential cookies where our cookie banner is presented to you.
Adjust your advertising preferences directly with Google and Meta through their own account settings.
Contact us using the details below and we will process your request.

This section does not apply to your mobile phone number or SMS consent data, which are never used or disclosed for advertising purposes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Cookies

We use cookies, pixels and similar technologies on our website to power and improve the Services (including to remember your actions and preferences), to run analytics and better understand how visitors interact with the Services, and for the advertising and measurement purposes described above. For specific information about the cookies used to power our store with Shopify, see https://www.shopify.com/legal/cookies.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your experience and may cause some features of the Services to work incorrectly or become unavailable.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age. We do not knowingly enroll individuals under 16 years of age in our text messaging program.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We retain mobile opt-in and consent records for as long as you remain subscribed and thereafter for as long as needed to demonstrate compliance with applicable messaging laws.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sharing for Targeted Advertising. We do not sell your personal information for money, and we never sell or share mobile or SMS consent data for advertising. Depending on where you reside, you may have a right to opt out of the sharing of your website activity for purposes considered to be "targeted advertising" as defined in applicable privacy laws. You can exercise that right using the "Do Not Sell or Share My Personal Information" link on our website or by contacting us. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. You may opt out of text messages at any time by replying STOP to any message. If you opt out, we may still send you non-promotional messages, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@houseoffoils.com or contact us at:

House of Foils 2601 S Mountain Vista Pkwy, Suite J Provo, UT 84606 United States

For the purpose of applicable data protection laws, we are the data controller of your personal information.